Introducing SEO Expert
Our 10th AI Agent
Your code passes tests. Your build succeeds. But is your page even visible to Google? Now you'll know — before every merge.
You've spent weeks building a new landing page. The design is perfect. The copy is compelling. You deploy it, celebrate, and move on to the next feature.
Three weeks later, your marketing team asks: "Why isn't anyone finding this page?"
You check Google Search Console. The page isn't indexed. You dig deeper:
The meta description is empty — Google is showing random text from the page
The OpenGraph image URL returns 404 — shared links look broken on Slack and Twitter
The canonical URL still points to your staging domain
This happens constantly. Not because developers don't care about SEO — but because there's no automated check. No test fails. No build breaks. The page just... doesn't rank.
The Real Cost of Silent SEO Failures
SEO issues are uniquely dangerous because they're invisible at deploy time. Unlike a broken button or a failed API call, a missing meta tag doesn't throw an error. It just silently costs you traffic.
Lost Revenue
Every day your page isn't indexed is a day of lost organic traffic. For high-intent pages, that's direct revenue walking out the door.
Wasted Marketing
Your marketing team promotes a page that doesn't show up in search. Paid campaigns drive traffic to poorly-optimized landing pages.
Ranking Damage
Duplicate content from missing canonicals. Authority diluted across multiple URLs. Months of SEO work undermined by one bad deploy.
Poor First Impressions
Broken OpenGraph images on social shares. Generic titles in search results. Your brand looks unprofessional before visitors even click.
"We found out our main product page had a noindex tag for 3 weeks.
That's 3 weeks of zero organic traffic to our highest-converting page."
— Every startup, eventually
SEO in the Age of AI Search
"But wait," you might think, "people are searching with ChatGPT and Perplexity now. Does SEO even matter anymore?"
More than ever.
Here's what most people miss: AI search tools don't have their own index. They pull content from the same sources — Google, Bing, and the web at large. When ChatGPT answers a question, when Perplexity cites sources, when Claude searches the web — they're surfacing content that ranks well in traditional search.
The New Discovery Funnel
User asks ChatGPT → ChatGPT searches the web → Your page ranks high → ChatGPT cites your content → User clicks through to your site
Good SEO = visibility in AI answers. The same meta tags, structured data, and content quality that help you rank on Google also determine whether AI tools surface your content.
In fact, AI search makes SEO more important. These tools often show just one or two sources — not ten blue links. If you're not in the top results, you're invisible. There's no page two to scroll to.
Perplexity explicitly shows which sources it used — and those sources are ranked by traditional search signals.
ChatGPT with browsing uses Bing results — your Bing SEO directly impacts AI visibility.
The bottom line: Ranking well on traditional search engines is now your ticket to AI search visibility too. One optimization, two discovery channels.
What If Your CI/CD Caught SEO Issues?
Imagine if every Pull Request was automatically checked for SEO problems. Before merge. Before deploy. Before it costs you traffic.
That's exactly what SEO Expert does.
SEO Expert — Our 10th Agent
A specialized AI agent dedicated entirely to technical SEO. It joins our existing team — Security, Performance, Bugs, Quality, and more — to ensure every aspect of your code is covered.
SEO Expert scans every PR for the issues that hurt your search visibility: missing metadata, broken social tags, heading problems, and more. You fix them before merge, not months later in Search Console.
See all 10+ SEO rules and capabilitiesWhy Teams Love SEO Expert
Shift Left on SEO
Catch issues when they're cheapest to fix — during code review, not after the page has been live for weeks.
Protect Your Rankings
Never accidentally ship a noindex, break a canonical, or lose structured data again. Every PR is a safety check.
Compound Improvements
Every PR makes your SEO better. Over time, you build a codebase that's consistently optimized for search.
The Core Insight
SEO is technical. It belongs in your CI/CD pipeline, not in a quarterly audit. SEO Expert makes that possible.
Your SEO, Your Rules
SEO Expert comes with 10+ built-in rules that cover the essentials. But every team has unique requirements — maybe you have specific meta tag conventions, custom structured data schemas, or internal SEO guidelines.
You can create your own custom SEO rules.
diffray's rule system is fully extensible. Write a YAML file, define what to check, and SEO Expert will enforce it on every PR. Your team's SEO standards become automated checks.
Example: Custom Meta Length Rule
Your brand requires meta descriptions between 140-155 characters? Create a rule. Need to enforce specific OG image dimensions? Create a rule. Want to require JSON-LD on all product pages? Create a rule.
Learn how rules power diffray's accuracyWho Should Use SEO Expert?
Marketing-focused startups
Where organic traffic is a key growth channel
Content-heavy applications
Blogs, docs sites, e-commerce — anywhere pages need to rank
Teams without dedicated SEO engineers
Get expert-level SEO checks without hiring specialists
Anyone who's been burned by SEO issues
Never repeat that painful Search Console discovery again
Start Catching SEO Issues Today
SEO Expert is available now for all diffray users. See exactly what it checks and how it works.